I'm Paige: business owner, mom, frequent flyer and chronic starter of new things. I've spent years building brands from the inside, so I know what a product needs to say and how fast people decide whether to keep watching.
I run the business, so I think like the person paying for the ad — every video has a job to do.
My feed is my real life: the products I actually buy, the places I actually go and my honest opinion on both. I'm hired for the idea, then I script, shoot and edit it myself, so the content feels native, not sponsored.
The funny stuff performs. My best-performing post ever was a marriage-humor reel — relatable first, product second.
Two dogs, both unpaid interns. (Pet brands: yes, they'd like to be involved.)
TikToks, Reels and ad-ready cuts: demos, routines, unboxings and honest reviews built to stop the scroll.
Lifestyle, in-hand and flat-lay stills for ads, product pages, email and your feed.
Got the product? I'll find the story: angles, hooks and scripts, plus extra hook and CTA variations for testing.
Custom content packages available upon request.
We talk product, audience and the one thing this content has to do.
I pitch angles and hooks, then send scripts and a shot list for approval.
Filmed in real life, edited for the platform, with captions and variations.
Two rounds of revisions, then final files delivered ready to post or run.
Usage rights and whitelisting quoted per project.
Turnaround depends on the project — tell me your launch date and we'll agree on a delivery date before we start. Need it faster? Rush delivery is available for a fee.
Two rounds of revisions are included. (A round = one collected list of tweaks to the agreed concept. Reshoots and new concepts aren't revisions — they're a new video.)
Quoted per project, on top of the package price — tell me where the content will run and for how long and I'll quote it.
Raw footage is available as an add-on on any package — ask for a quote.
Only if that's part of the deal — most packages are content for your channels. A Reel posted to @paigedoesthat is quoted separately.
"I built Weekday Ritual's content the same way I'd build it for any brand: start with what the client actually cares about, then make it worth watching. Every brand I work with gets that same approach."
PAIGE RUSSO · FOUNDER, WEEKDAY RITUAL
Got a product? Tell me what it needs to do and I'll find the story. I reply within [2 business days].
paigenicolerusso@gmail.com